You can't read much into Mac sales shipment data, but IDC keeps trying

In a comparison between 2024 and 2025, IDC claims that Apple's Mac had the least sales growth of all PC vendors. While that may be true, the report lacks context.


Market research firm IDC has now been running for over 60 years, yet at times its reports are more like guesswork. In all fairness, they practically have to be since it's now just over seven years since Apple reported sales volumes by unit.

Prior to that, Apple reported actual sales while most firms revealed the number of devices shipped to stores and inventory. Apple figures were dead-on, but now IDC has to use its sampling methodology for all of its research.


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