Ads Are Coming To ChatGPT in the Coming Weeks

OpenAI said Friday that it will begin testing ads on ChatGPT in the coming weeks, as the $500 billion startup seeks new revenue streams to fund its continued expansion and compete against rivals Google and Anthropic. The company had previously resisted embedding ads into its chatbot, citing concerns that doing so could undermine the trustworthiness and objectivity of responses.

The ads will appear at the bottom of ChatGPT answers on the free tier and the $8-per-month ChatGPT Go subscription in the U.S., showing only when relevant to the user's query. Pro, Business, and Enterprise subscriptions will remain ad-free. OpenAI expects to generate "low billions" of dollars from advertising in 2026, FT reported, and more in subsequent years. The revenue is intended to help fund roughly $1.4 trillion in computing commitments over the next decade. The company said it will not show ads to users under 18 or near sensitive topics like health, mental health, or politics.

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