UK privacy watchdog opens inquiry into X over Grok AI sexual deepfakes

Information Commissioner’s Office to investigate whether Elon Musk’s companies have complied with data protection law

The Information Commissioner’s Office (ICO) has opened formal investigations into X and xAI over whether Elon Musk’s companies have complied with data protection law after the Grok AI tool was used to generate sexual deepfake images without consent.

The ICO said the reports raised “serious concerns” under UK data protection laws, such as whether “appropriate safeguards were built into Grok’s design and deployment”.