From ‘nerdy’ Gemini to ‘edgy’ Grok: how developers are shaping AI behaviours

AIs are not sentient – but tweaks to their ethical codes can have far-reaching consequences for users

Do you want an AI assistant that gushes about how it “loves humanity” or one that spews sarcasm? How about a political propagandist ready to lie? If so, ChatGPT, Grok and Qwen are at your disposal.

Companies that create AI assistants, from the US to China, are increasingly wrestling with how to mould their characters, and it is no abstract debate. This month Elon Musk’s “maximally truth-seeking” Grok AI caused international outrage when it pumped out millions of sexualised images. In October OpenAI retrained ChatGPT to de-escalate conversations with people in mental health distress after it appeared to encourage a 16-year-old to take his own life.