Apple Celebrates Super Bowl LX With Bad Bunny Across Apple Music and More

Apple is marking Super Bowl LX with a full Bad Bunny takeover across its apps and services. As the countdown to the Apple Music Halftime Show continues, fans now get new visuals, playlists, live radio shows, and exclusive downloads tied to the artist. The goal stays clear. Apple wants to give viewers more ways to connect with Bad Bunny before the biggest football game of the year.



Apple shared these updates across its services, starting with Apple Music, Shazam, and Apple Invites. The company also added new designs and live programming that focus on Bad Bunny and the Super Bowl weekend.



Exclusive Bad Bunny Designs and Downloads



Apple has released a new Bad Bunny wallpaper for iPhone and a matching Apple Watch face. Fans can download both through Shazam. At the same time, Apple Invites now includes a new Bad Bunny-themed visual that users can pick when they create an event. This design sits alongside other Super Bowl-themed backgrounds meant for game day parties.



Apple describes how Invites supports these events with a full set of tools.




“Apple Invites helps users create custom invitations to gather friends and family for any occasion. Just in time for the big game, Invites offers new custom backgrounds including an exclusive visual featuring Bad Bunny along with collaborative playlists and shared photo albums to capture and preserve all the memories in one place. iCloud+ subscribers get unlimited event creation, and guests can RSVP from any device. With the new Invites widget, users can add an at a glance countdown to the event right to their iPhone Home Screen.”




These features let fans plan parties while sharing music and photos in one place.



Apple Music Live Coverage



Apple Music Radio will run four days of live Super Bowl programming from Thursday through Sunday. The shows include interviews, performances, and studio takeovers from artists, athletes, and collaborators connected to Bad Bunny. At the same time, Apple Música Uno will play nonstop Bad Bunny tracks and fan messages.



On Thursday, February 5, Zane Lowe and Ebro Darden will host Bad Bunny at the Super Bowl LX Halftime Show press conference at Moscone Center in San Francisco. Viewers can watch it live on Apple Music and major social platforms.