Why Ferrari turned to Jony Ive to design its new car's controversial interior

Jony Ive's interior for the forthcoming Ferrari Luce electric vehicle is typically well thought out, but it's divided car fans. Now Ferrari's CEO has spoken out about the decision to not use his own designers.


Ferrari is working to build up interest in its first-ever electric car ahead of the full unveiling which is expected in May. It began with the reveal of Jony Ive and Marc Newsom's interior — and that's got Ferrari the kind of attention it might not be grateful for.

Some Ferrari fans have been questioning why the company had to turn to LoveFrom, Ive's company, at all. Others are simply dismayed at the results — the overwhelming majority of AppleInsider forum comments are negative.


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