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I Shipped 2 SaaS Products in One Weekend — Here's My Entire Stack and Strategy

Last weekend I challenged myself: ship 2 working SaaS products from scratch. Not MVPs sitting in a repo — actually deployed, functional products with auth, payments, and real features. Here's how it went. The Products …

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Last weekend I challenged myself: ship 2 working SaaS products from scratch. Not MVPs sitting in a repo — actually deployed, functional products with auth, payments, and real features.



Here's how it went.






The Products






1. rilo.chat — Community Chat Widget



Think Chatango meets Discord, but modern. A real-time chat widget you embed on any website with a single <script> tag.



What it does:




  • Real-time WebSocket chat

  • AI-powered content moderation

  • Custom themes and branding

  • WordPress plugin for one-click install

  • Stripe billing (Free / Pro $19/mo / Business $49/mo)



Why I built it: Every community tool is either too complex (Discord requires users to leave your site) or too basic (most chat widgets are support-focused, not community-focused). There's a gap for lightweight, embeddable community chat.






2. WaitlistKit — Waitlist Management with Referrals



A tool for indie makers to collect signups before launch, with built-in referral tracking so your waitlist grows itself.



What it does:




  • Create multiple waitlists

  • Embeddable signup widget (single script tag)

  • Referral tracking with unique links

  • Subscriber management + CSV export

  • Public waitlist pages (/w/your-slug)

  • Email notifications via Resend



Why I built it: Every time I launch something, I need a waitlist. Existing tools are either $50+/mo or missing referral tracking. So I built my own.






The Stack (Same for Both)






Backend:  Go + Fiber
Frontend: React 18 + TypeScript + Vite + shadcn/ui
Database: PostgreSQL
Auth: JWT
Payments: Stripe
Deploy: Coolify (self-hosted)









Why Go?



I know everyone's shipping with Next.js these days, but hear me out:





  • Single binary deployment — no node_modules, no runtime dependencies


  • Insanely fast — cold starts under 50ms


  • Concurrency built-in — goroutines for WebSocket connections


  • Small memory footprint — my chat server handles thousands of connections on 128MB RAM



For a solo developer shipping fast, Go is underrated. The standard library covers 80% of what you need.






Why shadcn/ui?



Because it's components you own, not a library you depend on. Copy-paste what you need, customize everything, no version lock-in. Combined with Tailwind, it's the fastest way to build good-looking UIs.






The Strategy: Product Factory



I'm not betting everything on one product. The plan:





  1. Ship 1-2 products per week (reuse the same stack)


  2. Launch everywhere — DEV, Product Hunt, HN, Reddit, Twitter


  3. Watch the numbers — which one gets traction?

  4. Double down on winners, kill losers



The goal: $10K MRR in 3 months across multiple small products.



Why this works better than building one thing for 6 months:




  • You learn what people actually want

  • You build distribution (audience) across launches

  • Each product cross-promotes the others

  • If one fails, you haven't lost everything






What I Learned






1. Reusable boilerplate is everything



Both products share the same Go backend structure:




cmd/server/main.go
internal/
config/
database/
handlers/
middleware/
models/
routes/
services/
migrations/






Once you have auth, CORS, database migrations, and error handling working, spinning up a new product takes hours, not days.






2. Ship ugly, iterate pretty



The first version of both UIs was basic. Functional, but basic. That's fine. Users don't care about pixel-perfect design — they care about whether it solves their problem.






3. Distribution > Product



Building in public on Twitter, posting on Reddit, writing on DEV — this matters more than the product itself in the early days. Nobody finds your SaaS by accident.






What's Next




  • Product Hunt launch (next week)

  • Stripe integration for WaitlistKit

  • More products from the factory

  • Documenting everything along the way



If you're interested in following the journey, I'm @egeindie on Twitter. Real numbers, real lessons, no fluff.






What's your approach to shipping fast? One product at a time or multiple bets? Would love to hear your strategies in the comments.

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