Author: Google Ads - Bewertung: 8x - Views:16
In this episode of Ads Decoded, Ginny Marvin asks Brandon Ervin, Director of Product Management for Search Ads, how to safely transition from legacy account structures to leaner campaigns that are more effective at delivering on your goals. Brandon explains why updates such as moving creatives between ad groups shouldn't trigger learning periods, and shares the best approach for testing structural changes without hurting performance.
Watch the full episode here: https://www.youtube.com/watch?v=vIf0EiCQtZI