It's been 32 years since a movie was released that changed movie making forever. 1993’s Jurassic Park used pioneering computer-generated imagery (CGI) to bring dinosaurs to life in Steven Spielberg’s adaption of the novel of the same name.
It revolutionized movie making with groundbreaking CGI.
Yet in a 2 hour movie, dinosaurs appeared for only for around 20 minutes, the movie featured only about 6 minutes of full CGI-rendered dinosaurs in the final film.
The rest? Well crafted storytelling, unique characters, and movie making with top notch sound effects that created suspense with basic movements, clicks and vibration effects, which also ushered new sound technology.
All movie theaters had their sound system upgraded just to play this one movie.
But beyond all that Spielberg understood that technology serves the story, not the other way around.
This offers a powerful lesson for AI integration today.
The most successful AI-enabled products won't be those that maximize AI usage, but those that deploy it strategically.
The core benefits of AI happen when AI enhances the core experience without overwhelming it.
Just as Jurassic Park's impact came from knowing when to show the dinosaurs and when to build suspense.
The best products will win the market from understanding when AI genuinely adds value and when traditional approaches work better.
The products or business that will dominate the market are not the one that are "all AI, all the time," but to those that will embed AI experience seamlessly into experiences that remains fundamentally human-centered.
What's the best example you've seen of AI being used as a tool to enhance the Product experience rather than the main show?
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