After doing something similar in its Google Discover news feed, it's starting to mess with headlines in the traditional "10 blue links," too. We've found multiple examples where Google replaced headlines we wrote with ones we did not, sometimes changing their meaning in the process. For example, Google reduced our headline "I used the 'cheat on everything' AI tool and it didn't help me cheat on anything" to just five words: "'Cheat on everything' AI tool." It almost sounds like we're endorsing a product we do not recommend at all.
What we are seeing is a "small" and "narrow" experiment, one that's not yet approved for a fuller launch, Google spokespeople Jennifer Kutz, Mallory De Leon, and Ned Adriance tell The Verge. They would not say how "small" that experiment actually is. Over the past few months, multiple Verge staffers have seen examples of headlines that we never wrote appear in Google Search results — headlines that do not follow our editorial style, and without any indication that Google replaced the words we chose. And Google says it's tweaking how other websites show up in search, too, not just news.
The good news, for now, is that these changed headlines seem to be few and far between, and they're not yet the kind of tripe we've seen in Google Discover. (For example, Google Discover told me this week that the PlayStation Portal was getting a 1080p streaming mode, when it actually got a higher bitrate mode instead.) Compared to that and other lying Google Discover headlines like "US reverses foreign drone ban" — on a story reporting the opposite — the nonsense headlines we're seeing in Google Search are downright tame.
The article points out that Google "originally told us its AI headlines in Google Discover were an experiment too. A month later, it told us those AI headlines are now a feature..."
"Google confirmed that the test uses generative AI, but claimed that 'if we were to actually launch something based on this experiment, it would not be using a generative model and we would not be creating headlines with gen AI'..."
Read more of this story at Slashdot.
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