Insta360 releases USB-C selfie screen it's calling Snap

Insta360, the company best known for its action cameras, just released the Snap selfie screen. It's a small display that connects via USB-C and sits on the back of your phone, helping you to use your rear camera for higher resolution vlogging or selfies.

The 3.5-inch touchscreen allows you to adjust camera settings like zoom and focus and frame your selfies before you take them. The company has also released a model it co-developed with the beauty tech brand AMIRO that offers a built-in light with multiple color temperatures and brightness levels. The standard Snap costs $79.99, while the version with the light runs $89.99.

If you search "selfie screen" on Amazon, you'll see that this isn't a brand-new product space, but you'll also find that the most popular results are wireless screens. Insta360 claims that its USB-C-connected solution offers a more stable and lower latency feed.

The Snap is 6.8mm thick, a hair thinner than an iPhone 17, and attaches magnetically to the back of MagSafe-compatible iPhones. Insta360 says there is an included magnetic ring for other devices and that Snap supports Android phones that offer DisplayPort Alt Mode, a screen-mirroring function. Insta360 says Snap is compatible with all the major third-party camera and social media apps to make capturing and posting easier.

Phones like the iPhone 17 and Galaxy S25 feature rear cameras that offer roughly three to five times the resolution of their front cameras, or in the case of the Galaxy S25 Ultra, about 16 times as much. So, unless smartphone manufacturers start investing more heavily in front-facing cameras, Snap could find a market among creators and social media aficionados.