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Featured in this video: Jesse Liamzon, Head of the Agentic AI Center for Enablement, Globe Telecom.
Executive summary: Globe Telecom is one of the leading telecommunications companies in the Philippines, connecting millions of Filipinos and playing a central role in the country’s digital transformation. With a mission to democratize AI, the company set out to empower every employee to create and deploy AI-powered solutions securely and at scale. Google Workspace provides the foundation for this effort, enabling seamless collaboration across teams and serving as the platform where Gemini is embedded into everyday work.
By adopting Google Workspace with Gemini, Globe Telecom has shifted from a model where innovation depended on a small group of developers to one where teams across the organization can build their own AI apps, often without writing a single line of traditional code. Gemini now acts as a coding partner for developers, a productivity engine for business teams, and a catalyst for new internal AI agents that accelerate operations. The results include dramatically faster development cycles, significant reductions in manual work, exploding adoption across teams, and a direct impact on customer experience through faster issue resolution, quicker service enhancements, and more personalized, effortless interactions.
Challenge: Before Gemini, most internal innovation at Globe Telecom required development by core technical teams, creating large backlogs and slowing experimentation. They needed a way to scale AI adoption securely, reduce dependency on centralized development, and enable both technical and non-technical teams to build solutions quickly, while also improving operational efficiency and customer experience.
Solution: Globe Telecom adopted Google Workspace with Gemini to make AI accessible inside the tools employees already use. Developers leverage Gemini as a coding partner, while business teams use it to build internal bots and AI applications without traditional coding. This approach is supported by the Agentic AI Center for Enablement, which drives adoption, governance, and best practices. By empowering teams to build their own AI solutions, they shifted talent toward higher-value strategic work such as system architecture, innovation, and experience design.
Results: With Google Workspace with Gemini, Globe Telecom has unlocked major productivity and business gains. Developers report 80% faster bug or solution times and a 75% reduction in API development time on certain projects, while code refactoring that once took three days can now be completed in minutes. Non-technical teams have built internal bots that cut manual work by up to 75% and unlock millions in revenue opportunities. Usage has scaled rapidly across the organization, translating into saved hours and faster task completion. Most importantly, this internal acceleration directly powers a better customer experience, reducing time to fix issues, speeding up service enhancements, and enabling more personalized interactions. Google Workspace with Gemini is helping Globe Telecom build a new way to transform the future of work with AI.
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