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XBOX CEO says Game Pass cuts helped “retention improve” — but warns the bigger challenge will take time
XBOX CEO Asha Sharma says lowering the price of Xbox Game Pass helped improve subscriber retention after growth slowed following last year’s pricing changes. S…
XBOX CEO Asha Sharma says lowering the price of Xbox Game Pass helped improve subscriber retention after growth slowed following last year’s pricing changes. Sharma also addressed the company’s XBOX rebrand and hinted at more difficult decisions ahead.