Apple executive: 'We don't do AI for AI's sake'

Apple's executives say the new-and-improved Siri won't try to be your friend or your partner, because it's only there to help you as efficiently as it can.


Apple's latest attempt at modernizing its virtual assistant was the star of the show at WWDC 2026. Siri AI now supports natural language, contextual awareness, and advanced in-app actions, along with a chatbot-style experience.

However, even with its improved capabilities, Siri will always be different from existing AI assistants, thanks to Apple's approach.


Continue Reading on AppleInsider | Discuss on our Forums