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"We’re helping brands become part of those moments": EA just made an entirely new division for putting ads in its games, and they're already here

Veröffentlicht: 15.06.2026, 21:56 Uhr

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Electronic Arts has opened a new Advertising division that will enable "brands to integrate directly into gameplay" with in-game ads.

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"We’re helping brands become part of those moments": EA just made an entirely new division for putting ads in its games, and they're already here

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