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Intelligence View

⚡ tsecurity.de Intelligence

Google is making no progress on switching iPhone users to Android

Existing iPhone owners continue to account for nearly nine in 10 surveyed U.S. purchases, showing how Apple's enormous customer base isn't dwindling under…

Apple iOS & macOS appleinsider.com 17.07.2026, 19:08 Uhr 1 Min. Lesezeit

BeitragSeite↗ Quelle (appleinsider.com)

Existing iPhone owners continue to account for nearly nine in 10 surveyed U.S. purchases, showing how Apple's enormous customer base isn't dwindling under pressure from Google and other Android smartphone manufacturers.

iPhone 17

Consumer Intelligence Research Partners estimates that 87% of U.S. iPhone buyers in the March 2026 quarter came from another iPhone. The share reached its highest level in the three years covered by the report, up from 84% in 2025 and 85% in 2024.

Another 12% switched from an Android smartphone, down from 14% in 2025 and slightly below the 13% measured in 2024. The remaining 1% came from a basic phone, bought a first smartphone, or fell into another category.

The numbers point to a smartphone market in which most buyers settled on a platform years ago. Apple can still attract Android owners, but the larger opportunity comes from convincing hundreds of millions of existing customers to replace an older iPhone with a newer model.

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