🔧 Pricing Your First Product: Why Free Is the Most Expensive Number

The hardest part of pricing a first product is not the number. It is that charging money is the only test that tells you whether anyone actually wants the thing. Free postpones that test, and the delay is the expense.

August 4, 2026

Founders will spend six weeks agonizing over a feature and six minutes on the price, and the price is the decision...