Ted Lasso Appears in Severance, Silo and More in Clever Apple TV Commercial

Apple TV has launched a new “Welcome Back” commercial alongside the premiere of Ted Lasso season four, using the hit comedy to promote several of the platform’s biggest shows at the same time. The 90-second ad places coach Ted Lasso inside scenes from other Apple TV series, giving viewers quick appearances from Severance, Silo, The Morning Show, Slow Horses, Shrinking, Monarch, The Studio, Pluribus, and The Snoopy Show. Apple TV uses Ted Lasso to promote its biggest shows https://www.youtube.com/watch?v=6SyL93HLj-Y Ted Lasso remains one of Apple TV’s strongest titles, and its return gives Apple a major opportunity to bring viewers back to the service while also pointing them toward other popular series. Nielsen previously ranked Ted Lasso as the biggest streaming original in the United States during 2023, which shows why Apple is putting the character at the center of this new campaign. Season four is now releasing new episodes every Wednesday, with the finale scheduled for October 7. Only the premiere is available so far, but Ted Lasso has already moved to the number one position on the Apple TV chart worldwide. Apple will have to wait for upcoming Nielsen data and other industry viewing reports to see how strongly the new season performs, but the early chart position gives the company a strong start. The new “Welcome Back” commercial is available to watch online and gives Apple TV viewers a quick look at several major shows alongside Ted Lasso.