How Check Point Built a Cybersecurity Arcade Game in Under a Month with Gemma Goldstein

Gemma Goldstein had a quiet Thursday in the office, a domain someone spotted for sale, and an idea. A few short weeks later, Check Point's Exposure Management team had a browser-based arcade game live at exposuremanagement.ai with 11,000 players and a leaderboard. The game launched as part of a broader campaign, and MQLs went up 100% that month....