This Is What AI Actually Cites in Search Results

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AI search doesn't cite what you think it does. A 107M-answer study just revealed exactly where ChatGPT, Gemini, Perplexity, and Google AI Overviews actually pull their answers from — and it's different for every industry. Here's the source map, broken down by engine, plus a free 5-step audit you can run today.

00:00 Hook – AI barely reads the page you polished
00:41 The Study – 107M AI answers analyzed, 3 source buckets
01:40 Big Finding – Community content = ~50% of all citations
02:08 Software/IT – Your site is nearly invisible (2%), reviews win (47%)
03:00 Consumer Goods – Your listing IS the answer (46%)
03:29 Telecom/Media – Press and Wikipedia dominate (40%)
05:08 Engine Differences – Google, ChatGPT, Perplexity, Gemini all cite differently
06:19 The Universal Source – Reddit tops every engine, every industry
06:54 Free 5-Step Audit – Map your own AI citation gaps today