‘Having the latest chipset will cost a lot more’: Poco gets real about the ‘pressure’ of rising memory costs as it launches the F9 Ultra with an unchanged chipset

Poco has officially launched the Poco F9 Ultra and F9 Pro, two performance-focused phones that deliver “all-round upgrades in display, imaging, and battery life.”Notably, the Xiaomi sub-brand doesn’t actually name-drop ‘performance’ in that list of F9 Series improvements, no doubt because the F9 Ultra, specifically, arrives with the same...