Google Ads: One year testing Meridian: Real agency results and takeaways

Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing teams.

In this special episode of Ads Decoded, host Ginny Marvin sits down with Patrick Gilbert, CEO of AdVenture Media, and Nechama Teigman, Director of Marketing Analytics. Together, they share an unvarnished look at their first full year implementing Meridian across their client base, covering everything from data preparation to major campaign breakthroughs.

Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1i

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/3NO45ZW.

Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

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