Why Founders Pivot, and Why You Should Too | Atlassian for Startups | Atlassian

In the Startup Stories with Atlassian series, we interview founders about their entrepreneurial journey, learn about the problems they are trying to solve, and explore how their teams are using Atlassian tools to grow and deliver value to their customers.

In this episode of Startup Stories with Atlassian, Adam sits down with Stan Suchkov, Founder and CEO of Evolve, to explore why pivoting isn't the failure most founders fear – and why the best founders do it deliberately, quickly, and without losing their team in the process.

His biggest takeaway? The pivot isn't your problem. Your ego is. Seek out negative feedback, shorten your test cycles, and have the courage to change course before the market forces you to.

It's never too early to start with Atlassian: atlassian.com/software/startups

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