YouTube Video
Capture peak holiday demand across Google Search and YouTube with proven AI strategies and Commerce Four takeaways from our Rethink Retail 2026 keynote recap.
In this 90-second cutdown, discover how consumers are using AI to evaluate options and make confident decisions, and learn how to put the Commerce Four into action to drive profitable growth:
• Product feeds: Enrich your product feed with detailed information and conversational attributes, set up your Brand Profile, and claim Business Agent in Merchant Center.
• Data strength: Connect your data sources and maximize signals in Data Manager, upgrade your tag to Google tag gateway, and implement conversion with cart data.
• AI campaigns: Adopt Performance Max and AI Max for Search and Shopping, use Demand Gen with feeds, creator partnerships, and checkout links, and set flexible budgets with Smart Bidding and new customer acquisition to unlock profitable growth.
• Agentic infrastructure: Evaluate Universal Commerce Protocol for your business and use Google Pay for frictionless payment.
Read the full recap and announcements on Accelerate with Google:
https://business.google.com/us/accelerate/rethink-retail
Explore the Google and YouTube holiday playbook:
https://business.google.com/us/think/search-and-video/ai-powered-holiday-season-playbook/
00:00:00 The first AI-powered holiday season (Courtney Rose)
00:00:08 Smarter discovery with Google and YouTube (Brendon Kraham)
00:00:26 YouTube as a performance video platform (Khartoon Weiss)
00:00:40 Creative diversity and full-funnel media (Annie Pemberton)
00:00:59 Driving demand and winning Q4 (Nicholas Karrat)
00:01:18 Putting the plan into action to win early (Courtney Rose)
#Rethink2026
In this 90-second cutdown, discover how consumers are using AI to evaluate options and make confident decisions, and learn how to put the Commerce Four into action to drive profitable growth:
• Product feeds: Enrich your product feed with detailed information and conversational attributes, set up your Brand Profile, and claim Business Agent in Merchant Center.
• Data strength: Connect your data sources and maximize signals in Data Manager, upgrade your tag to Google tag gateway, and implement conversion with cart data.
• AI campaigns: Adopt Performance Max and AI Max for Search and Shopping, use Demand Gen with feeds, creator partnerships, and checkout links, and set flexible budgets with Smart Bidding and new customer acquisition to unlock profitable growth.
• Agentic infrastructure: Evaluate Universal Commerce Protocol for your business and use Google Pay for frictionless payment.
Read the full recap and announcements on Accelerate with Google:
https://business.google.com/us/accelerate/rethink-retail
Explore the Google and YouTube holiday playbook:
https://business.google.com/us/think/search-and-video/ai-powered-holiday-season-playbook/
00:00:00 The first AI-powered holiday season (Courtney Rose)
00:00:08 Smarter discovery with Google and YouTube (Brendon Kraham)
00:00:26 YouTube as a performance video platform (Khartoon Weiss)
00:00:40 Creative diversity and full-funnel media (Annie Pemberton)
00:00:59 Driving demand and winning Q4 (Nicholas Karrat)
00:01:18 Putting the plan into action to win early (Courtney Rose)
#Rethink2026
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