YouTube Video
Three people searched for sneakers this morning.
Google gave them three completely different pages.
The first one typed "sneakers."
He got a list. Links, prices, ratings, one after another.
Getting your name onto that list, that's SEO.
The second one typed "should I wear sneakers to the airport."
No list. Google just answered her. Yes, and here's why.
Being the source of that answer, that's AEO.
The third one typed "best sneaker brands for men."
Google wrote a paragraph and put four brand names inside it.
Being one of the names in someone else's paragraph, that's GEO.
Same product. Same city. Same morning.
But three different pages, because of how it was phrased.
These aren’t three separate jobs though, just three different results from the same playbook.
And you can absolutely dominate one but lose in the other that matters more for you.
That's exactly what we check at NP Digital when we look at a business.
Go run those three searches in your own category. You'll see which one you're actually in.
Follow and I'll keep showing you what's working.
Google gave them three completely different pages.
The first one typed "sneakers."
He got a list. Links, prices, ratings, one after another.
Getting your name onto that list, that's SEO.
The second one typed "should I wear sneakers to the airport."
No list. Google just answered her. Yes, and here's why.
Being the source of that answer, that's AEO.
The third one typed "best sneaker brands for men."
Google wrote a paragraph and put four brand names inside it.
Being one of the names in someone else's paragraph, that's GEO.
Same product. Same city. Same morning.
But three different pages, because of how it was phrased.
These aren’t three separate jobs though, just three different results from the same playbook.
And you can absolutely dominate one but lose in the other that matters more for you.
That's exactly what we check at NP Digital when we look at a business.
Go run those three searches in your own category. You'll see which one you're actually in.
Follow and I'll keep showing you what's working.
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