Neil Patel: Your Ad Fund Report Is Now a Legal Risk #shorts

Operators fund the national campaign, spend their own money locally, then get told the result was "impressions and reach." That gap between what they paid and what they can see is exactly what the lawsuits are about. The fix isn't a better strategy. It's agreeing on three things up front. Who's accountable, who's allowed to see, and the one number you're both judged on.



#Marketing #MarketingAccountability #Franchise #B2BMarketing #DigitalMarketing