Google Ads: Google Merchant Center image guidelines: Requirements and best practices

High-quality product images are essential for standing out across Google Shopping, Free Listings and Search surfaces. In this guide, learn Google Merchant Center's core image requirements to prevent disapprovals and boost your click-through rates.



We cover key image sizing guidelines, supported file formats, promotional text rules and background standards. You'll also learn how to format direct image URLs for Googlebot crawling, preserve IPTC metadata for AI-generated visuals, utilize additional and lifestyle image attributes and troubleshoot image errors using the Needs Attention tab in Merchant Center.



Timestamps:

0:00 - Intro

0:22 - Image size and format requirements

0:55 - Image quality and overlay policies

1:28 - URL links and additional images

1:55 - Tracking status and summary



Resources and helpful links:



Learn more about image requirements: https://support.google.com/merchants



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