Neil Patel: Every Franchise Is Secretly Two Companies #shorts

One logo. One menu. Two businesses that want opposite things. Corporate owns the brand and takes a royalty on gross, so they get paid on every dollar through the register whether you profited or not. The operator only keeps what's left after food, labor, rent, and the marketing corporate makes them buy. So when corporate says "this builds the brand," the operator hears "this doesn't pay me this month." Same store. Opposite math.



#Franchising #SmallBusiness #Entrepreneurship #BusinessStrategy #FranchiseOwner