AI Visibility Metrics Need to Move Beyond Mentions, GEO Experiments Show

Brand mentions in AI answers are becoming a useful visibility signal, but they are not a business outcome on their own. Two Generative Engine Optimization, or GEO experiments reported by Search Engine Land show why measurement needs to go further: brands must understand which buyer questions generate visibility, which external sources support it,... Weiterlesen: AI Visibility Metrics Need to Move Beyond Mentions, GEO Experiments Show