In the UK and across Europe, there are two laws of particular interest: the EU's 2018 General Data Protection Regulation (GDPR) and the so-called Cookie Law, passed in 2012. Ever heard someone expel a breath and a long list of expletives while they are attempting to look something up, book a service, or fact-check through the Internet on their smartphone? The likelihood is, they've come across both regulations in full force, stirring up annoyance and a rapid, frustrated smashing of fingers to screen as pop-ups scream for consent, T&Cs demand acceptance, and visitors must go through tick-lists of what data they are happy to be collected and in what manner.
The EU's GDPR, which enforced data reform, protection, and collection changes across Europe, has resulted in a plethora of pop-ups which delight in lecturing visitors on data collection practices. Combine these two well-meaning regulations and you have a melting pot of sheer frustration when it comes to mobile browsing. When you are forced to stop and be lectured by pop-ups at every turn which must be manually shut down, one by one, it really doesn't matter how quickly you were brought to the page in the first place.
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