Who should own analytics: IT, the business or both?

Clients ask me this question perhaps more than any other. They’ve usually just come off a bad experience, either analytics stuck in IT’s backlog for months or analytics scattered across the business without anyone accountable for what it all means. My answer is always the same. Split it. IT owns the data engineering. The business owns the... Weiterlesen: Who should own analytics: IT, the business or both?