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Google Ads: Demand Gen campaign creative, explained: asset variety, testing, and fatigue

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Demand Gen campaign creative, explained: asset variety, testing, and fatigue
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Video von Google Ads auf YouTube: Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between…

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Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think.



You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how.



Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative process.



Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/3NO45ZW.



Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.



#GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds
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