MCP is changing the questions marketers can afford to ask

Picture a regional marketing director on a Monday morning. She’s got 80 locations, a cup of coffee, and a nagging feeling that something is off in the Southeast. Reviews seem quieter. A couple of stores got new managers last month. Are those two things related? Not long ago, finding out meant pulling an export, building a pivot table, pulling a... Weiterlesen: MCP is changing the questions marketers can afford to ask