Google Ads: What are marketers getting wrong about consumers right now?

More content. More platforms. More decisions. Today’s super-empowered consumer has endless choices, which means you have infinite ways to reach them… but less time to actually hold their attention.



We caught up with a few B2B experts backstage at Rethink to ask one question: What are marketers getting wrong about consumers right now?



Here’s what they had to say:

💡 Reva Minkoff (Founder & President, Digital4Startups Inc.) describes why authenticity beats overproduced perfection.

💡 Matt Shenton (Founder, Brand Schema) cautions us on binary thinking (AI search vs. traditional search).

💡 Ezra Sackett (Director of Paid Search, Monks) shares why the fluidity of the super-empowered consumer is actually beneficial.

💡 Jeff Sauer (CEO, MeasureU.com) details the reality of fractured, non-linear decision journeys.

💡 Pauline Jakober (Founder, Group Twenty Seven) gears us toward full-funnel momentum with Demand Gen & YouTube.

💡 Menachem Ani (Founder & CEO, JXT Group) recommends measuring the entire journey, not just the final click.



👇 Watch below for the details.



What’s the biggest consumer shift challenging your team this year?