Designing Local Service Websites Around Real Customer Decisions

A person standing outside a locked apartment and a homeowner trying to describe a draughty window have different needs. Both might arrive from a local search, but they should not have to follow the same website journey. The first visitor needs to know whether help is available, who will arrive, and how the price is agreed. The second may need to... Weiterlesen: Designing Local Service Websites Around Real Customer Decisions