In this episode of Google Search News, John Mueller shares major updates across Search Console, Google Search, and publisher tools!
John highlights the official global launch of Platform Properties in Search Console—allowing creators and publishers to track Instagram, TikTok, X, and YouTube content in Search—along with new Multimodal Search reporting (Lens, Circle to Search, Chrome Image Search), full rollout of Generative AI performance reports, and multi-selection filters for countries and devices.
He also covers recent core and spam updates, site reputation policy changes for the EEA, new favicon image format guidelines, and exciting new tools like Connected Apps in AI Mode, expanded Search Profiles, and regional breakdowns in Google Trends.
💬 Drop a comment below: Have you connected your social profiles to Search Console yet? What surprising multimodal search data are you seeing for your site?
Search Console Updates:
🔗 Platform Properties Guide → https://developers.google.com/search/blog/2026/07/platform-properties-social-video-guide
🔗 Analyzing Social & Video Content → https://developers.google.com/search/docs/monitor-debug/analyze-social-video-content
🔗 Gen AI Performance Reports → https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?hl=en
🔗 Web Multimodal Reporting in Search Console → https://developers.google.com/search/blog/2026/09/web-multimodal-in-sc
🔗 Multi-select Filters Announcement → https://www.linkedin.com/feed/update/urn:li:activity:7513191530648727552
Search Updates & Documentation:
🔗 Site Reputation Policy Update (EEA) → https://developers.google.com/search/blog/2026/08/update-site-reputation-policy
🔗 Favicon Specifications in Search → https://developers.google.com/search/docs/appearance/favicon-in-search
Community:
🔗 Ankitt Prajapati (Monday routine) → https://www.linkedin.com/feed/update/urn:li:activity:7504028640062517248/
🔗 Dayna Lucio (Multi-Location SEO Data) → https://searchengineland.com/segment-seo-data-multi-location-brands-490369
🔗 Jen Cornwell (Creator Content in AI Search) → https://searchengineland.com/creator-content-ai-search-strategy-483616
🐱 Mark Williams-Cook (CATS.TXT Analysis) → https://markwilliamscook.substack.com/p/how-catstxt-showed-llmstxt-evidence
Tools & Features:
🔗 Google Trends Regional Breakdowns → https://www.linkedin.com/feed/update/urn:li:activity:7495745806474575872/
🔗 Merchant Center AI Performance Insights → https://www.linkedin.com/feed/update/urn:li:activity:7505593396275736577
🔗 Connected Apps in AI Mode → https://blog.google/products-and-platforms/products/search/connected-apps/
🔗 Preferred Sources → https://developers.google.com/search/docs/appearance/preferred-sources
Events & Learning:
🔗 Search Central Events → https://developers.google.com/search/events
🔗 SEO Learning Paths → https://developers.google.com/search/blog/2026/10/seo-learning-paths
🔗 Watch more Google Search News → https://goo.gle/SearchNews
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral
#GoogleSearch #SEO #SearchNews
Speaker: John Mueller
Products Mentioned: Search Console
John highlights the official global launch of Platform Properties in Search Console—allowing creators and publishers to track Instagram, TikTok, X, and YouTube content in Search—along with new Multimodal Search reporting (Lens, Circle to Search, Chrome Image Search), full rollout of Generative AI performance reports, and multi-selection filters for countries and devices.
He also covers recent core and spam updates, site reputation policy changes for the EEA, new favicon image format guidelines, and exciting new tools like Connected Apps in AI Mode, expanded Search Profiles, and regional breakdowns in Google Trends.
💬 Drop a comment below: Have you connected your social profiles to Search Console yet? What surprising multimodal search data are you seeing for your site?
Search Console Updates:
🔗 Platform Properties Guide → https://developers.google.com/search/blog/2026/07/platform-properties-social-video-guide
🔗 Analyzing Social & Video Content → https://developers.google.com/search/docs/monitor-debug/analyze-social-video-content
🔗 Gen AI Performance Reports → https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?hl=en
🔗 Web Multimodal Reporting in Search Console → https://developers.google.com/search/blog/2026/09/web-multimodal-in-sc
🔗 Multi-select Filters Announcement → https://www.linkedin.com/feed/update/urn:li:activity:7513191530648727552
Search Updates & Documentation:
🔗 Site Reputation Policy Update (EEA) → https://developers.google.com/search/blog/2026/08/update-site-reputation-policy
🔗 Favicon Specifications in Search → https://developers.google.com/search/docs/appearance/favicon-in-search
Community:
🔗 Ankitt Prajapati (Monday routine) → https://www.linkedin.com/feed/update/urn:li:activity:7504028640062517248/
🔗 Dayna Lucio (Multi-Location SEO Data) → https://searchengineland.com/segment-seo-data-multi-location-brands-490369
🔗 Jen Cornwell (Creator Content in AI Search) → https://searchengineland.com/creator-content-ai-search-strategy-483616
🐱 Mark Williams-Cook (CATS.TXT Analysis) → https://markwilliamscook.substack.com/p/how-catstxt-showed-llmstxt-evidence
Tools & Features:
🔗 Google Trends Regional Breakdowns → https://www.linkedin.com/feed/update/urn:li:activity:7495745806474575872/
🔗 Merchant Center AI Performance Insights → https://www.linkedin.com/feed/update/urn:li:activity:7505593396275736577
🔗 Connected Apps in AI Mode → https://blog.google/products-and-platforms/products/search/connected-apps/
🔗 Preferred Sources → https://developers.google.com/search/docs/appearance/preferred-sources
Events & Learning:
🔗 Search Central Events → https://developers.google.com/search/events
🔗 SEO Learning Paths → https://developers.google.com/search/blog/2026/10/seo-learning-paths
🔗 Watch more Google Search News → https://goo.gle/SearchNews
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral
#GoogleSearch #SEO #SearchNews
Speaker: John Mueller
Products Mentioned: Search Console