How to Map Local Search Intent Beyond Keywords: A Six-Step Framework

Local keyword research remains essential, but a service category and a location rarely capture the full reason someone chooses one provider over another. A search for an HVAC company, for example, may be driven by an urgent failure, a need to service several locations, ageing rooftop equipment or a requirement for a provider with commercial... Weiterlesen: How to Map Local Search Intent Beyond Keywords: A Six-Step Framework