Python in Marketing: A Practical Guide to Marketing Analytics, Automation, and Data-Driven Growth [Full Book]

Marketing has always involved wrangling lots of data. Before digital marketing, businesses had to track sales, customer purchases, coupon redemptions, store traffic, and survey responses to understand what their customers wanted. And while digital marketing didn't invent marketing analytics, it dramatically increased the amount of information out... Weiterlesen: Python in Marketing: A Practical Guide to Marketing Analytics, Automa…