Prioritize channel spend in Google Ads

You can now give your highest-value channels first pick of your Google Ads budget - and cap daily spend on the rest.



In this clip from Ads Decoded, Google Ads bidding and budget specialist Tal Akabas walks through how to set up two new controls in your account:



Channel prioritization: Fund your high-priority channels at your CPA or ROAS target first before spending remaining budget on low-priority channels.



Budget allocation: Add a daily percentage cap (like a 10% max daily budget on the Google Display Network) so lower-priority channels never spend more than your guardrail.



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