Does PR Generate Leads for B2B? Where Coverage Shows Up in Sales

PR does generate some direct B2B leads, but far fewer than founders expect, and judging it on inbound form fills will make it look like a failure. Its real effect on a B2B pipeline is indirect: coverage builds trust before the first call, shortens the diligence a buyer does on you, answers objections your sales team keeps hearing, and gives your... Weiterlesen: Does PR Generate Leads for B2B? Where Coverage Shows Up in Sales