Instagram Code Reveals Public 'Collections' Feature To Take On Pinterest

An anonymous reader quotes a report from TechCrunch: Instagram is threatening to attack Pinterest just as it files to go public the same way the Facebook-owned app did to Snapchat. Code buried in Instagram for Android shows the company has prototyped an option to create public "Collections" to which multiple users can contribute. Instagram launched private Collections two years ago to let you Save and organize your favorite feed posts. But by allowing users to make Collections public, Instagram would become a direct competitor to Pinterest. Instagram public Collections could spark a new medium of content curation. People could use the feature to bundle together their favorite memes, travel destinations, fashion items, or art. That could cut down on unconsented content stealing that's caused backlash against meme "curators" like F*ckJerry by giving an alternative to screenshotting and reposting other people's stuff. Instead of just representing yourself with your own content, you could express your identity through the things you love -- even if you didn't photograph them yourself.

The "Make Collection Public" option was discovered by frequent TechCrunch tipster and reverse engineering specialist Jane Manchun Wong. It's not available to the public, but from the Instagram for Android code, she was able to generate a screenshot of the prototype. It shows the ability to toggle on public visibility for a Collection, and tag contributors who can also add to the Collection. Previously, Collections was always a private, solo feature for organizing your bookmarks gathered through the Instagaram Save feature Instagram launched in late 2016. Currently there's nothing in the Instagram code about users being able to follow each other's Collections, but that would seem like a logical and powerful next step.