Microsoft's Azure cloud talk is boring to most phone- and gaming-obsessed tech enthusiasts. For most the cloud is that intangible thing, that does invisible stuff, that we know, like air, is important but isn't very exciting to talk about, much less read about.
But for a world that every tech enthusiast knows is heading toward an increasingly cloud-dependent future – the cloud is literally where nearly all of the action will be. It's already happening. Many people assume because of Microsoft's high-profile failure with phones (and other consumer products) that the company lacks insight. Critics often view Microsoft's cloud commitment as a narrow enterprise-focused distraction which contributed Windows phones downfall. I agree neglecting Windows phones should not have happened, but investing in the cloud is not a mistake.
Microsoft is wise to build a scalable Azure cloud c...
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