Limited Xbox One sneakers bring the heat to Gamescom

Partnering with Footlocker and FRE Customs for an seven-piece rework of classic sneaker silhouettes.

With near half a million expected to hit Gamescom 2019 this week, the Cologne-hosted show comfortably falls as the world's largest video game trade fair. Microsoft has left its mark with a sizeable booth of Xbox One and PC experiences, from Gears 5, Halo on PC, among other upcoming blockbusters. The platform holder has also debuted a custom line of Xbox-swathed sneakers, displayed to attendees over the days ahead.

The craftmanship of FRE Customs and Footlocker backs this Xbox collaboration, with seven one-of-a-kind designs adapting iconic silhouettes from Nike, Adidas, Vans, and Puma. The collection lies on display all week, with giveaways planned among guests each day....