Expand Your Global Reach on Google Play With New Language and Country Analytics

Posted by Rahim Nathwani Product Manager, App Translation Service

With users in 190 countries around the world, Google Play offers you a truly
global audience for your apps and games. Localization is one of the most
powerful ways to connect with people in different places, which is why we
launched translation support for in-app purchase and Universal App Campaigns
earlier this year. With over 30 language translation options available via the
Developer Console, we updated our app translation service to help you select the
most relevant languages, making it quick and easy to get started.

With the launch of new language and country analytics, you gain access to app
install analysis on Google Play, including:

• Information on the top languages and countries where apps have been
  installed, broken down to the level of your app’s category
  
• The percentage of installs that come from users of those languages
  
• Further information to help inform your go-to-market plans for these
  countries

To make ordering translations easier, we show language bundles that you can add
to your order in a single click.

To get started, select Manage translations -> Purchase
translations from the Store Listing page in the Google Play Developer Console.