In a blog post, WhatsApp announced that it will be sharing user phone numbers with Facebook, including separate numbers. The measure was taken in order to enable more targeted advertising on the network and fight spam.
The blog post explains how WhatsApp will go about this new measure. Specifically, if both Facebook and WhatsApp are installed on the same device, then Facebook will be granted permission to pull up phone numbers associated with WhatsApp through the device identifier.
Because this measure would pose some security and privacy concerns, WhatsApp also announced that it updated its term and privacy policy. This is the first update that the terms and privacy policy gets in four years. WhatsApp will soon export data to Facebook, so that it could capitalize on some revenue that would advertise to users.
With this measure, WhatsApp would avoid third-party banner ads...
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WhatsApp to Share User Phone Number with Facebook For Advertising
In a blog post, WhatsApp announced that it will be sharing user phone numbers with Facebook, including separate numbers. The measure was taken in order to enable more targeted advertising on the network and fight spam. The blog post…
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