LeEco Who? Chinese Tech Giant Tries Its Luck In the US With 'More Products Than You've Ever Seen'

LeEco is often called the Netflix of China. Which is funny for two reasons: LeEco is bigger than Netflix, and it has been around for longer than the American on-demand movies and TV shows streaming service. Besides, LeEco runs a fleet of other businesses, including ecommerce portal, smartphones, TVs, and even an autonomous cars. A company executive said this month that this would be a better description of LeEco, "If you were to take Apple, Amazon, Paramount Pictures, Tesla, Uber and Netflix and combine all of those companies, you get what LeEco does in China" But you may not have heard much about LeEco, the company which was until earlier this year known as LeTv. But you will now, because the company today announced a range of products for the U.S. market. TechCrunch adds: Perhaps predictably, one of the first US-based offerings from the company often referred to as "the Netflix of China" will be a content platform. And, as with just about everything else at today's event, LeEco's coming out swinging. The list of partners for LeEco Live includes MGM, Lionsgate, Vice, Showtime, Sling and Magnolia Pictures, along with publication partners like Cosmopolitan and Esquire, to name but a few. From another CNET report, which lists the other things that LeEco announced today: UMax 85 TV is LeEco's flagship 4K smart television. It's 85 inches, comes with 4GB in RAM and 64GB in storage and supports HDR10 and Dolby Vision. It will cost $4,999. Super4 X65 TV is LeEco's second biggest 4K smart television at 65 inches and comes with most of the same features as the UMax 85. Super4 X55 TV is a 55-inch 4K smart television and comes with most of the same features as the UMax 85. Super4 X43 Pro TV is 43-inch 4K smart television and comes with most of the same features as the UMax 85. LeEco has an upcoming prototype VR headset; it will have a gyroscope, bluetooth headphones and USB Type-C. LeSee Pro is LeEco's self-driving concept car. It will be fully autonomous and will have a connected interior to let people stream movies, music and work documents. LeSee is LeEco's semi-autonomous vehicle (level 3). It is internet-connected and has streaming content in rear seats. LeEco first unveiled this car in April.