China Overtakes the US in iOS App Store Revenue

Sarah Perez, writing for TechCrunch: China has now overtaken the U.S. to become the largest market in the world for App Store revenue, according to a new report out this morning from app intelligence firm App Annie. The country earned over $1.7 billion in Q3 2016, which puts it ahead of the U.S. by over 15 percent. The U.S. had been the number one iOS market since 2010, the report notes. Today, Chinese consumers spend more than 5 times the amount they were spending compared with just two years prior. In addition, the report predicts that China will drive the largest absolute revenue growth for any country by 2020. The estimations are likely accurate -- App Annie had said at the beginning of the year that if China's rapid App Store revenue growth continued at the same pace, it would overtake the U.S. by year's end. And that has now occurred. This growth is largely being driven by games, and here, China's lead has also widened over the U.S. during the past quarter. Games drive 75 percent of App Store revenue, even though non-game apps make up the majority (75%) of those distributed in Apple's mobile marketplace.

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