Amazon's yearly sales account for about 15% of total U.S. consumer online sales, according to the company's statements and the Department of Commerce. But the Seattle e-commerce company may actually be handling double that amount -- 20% to 30% of all U.S. retail goods sold online -- thanks to the volume of sales it transacts for third parties on its website and app. Only a portion of those sales add to its revenue.
"The punchline is that Amazon's twice as big as people give them credit for, because there's this iceberg under the surface, but you only see the tip," said Scot Wingo, executive chairman of Channel Advisor, an e-commerce software company that works with thousands of online sellers. When third-party sales are taken into account, Amazon's share of what U.S. shoppers spend online could be as high as $125 billion yearly...
Amazon's share will grow even larger when they can offer two-hour deliveries, warns one analyst, while another puts it more succinctly. "Amazon's just going to slowly grab more and more of your wallet."
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