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AT&T CEO: DirecTV Now Streaming Service Will Cost $35 a Month
AT&T's upcoming DirecTV Now streaming service is going to cost $35 a month, AT&T CEO Randall Stephenson said during a panel at the Wall Street Journal's WSJD Live conference. The package wlll include over 100 channels, he added.…
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AT&T's upcoming DirecTV Now streaming service is going to cost $35 a month, AT&T CEO Randall Stephenson said during a panel at the Wall Street Journal's WSJD Live conference. The package wlll include over 100 channels, he added. From a Variety report: This price point is a significant departure from the company's previous stance, when it suggested that it would launch a premium product that wasn't looking to undercut existing pay TV services. Stephenson argued that it can afford this lower price point because DirecTV Now doesn't require operator-owned set-top boxes, satellite dishes, and customer service home visits. AT&T is set to launch DirecTV Now next month. The service will include channels from cablers like A+E Networks and Scripps, as well as broadcasters like Fox and NBCUniversal.
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