LastPass On Mobile Is Now Free

Arguably one of the best password manager applications in the wild, LastPass, is making select services available to its mobile users for free. Under the new plan, LastPass's free services will now include two-factor authentication, password generation and sync, and access from unlimited devices. Previously, the browser extension was available for free but users had to pay a $12 annual free to take their passwords with them on mobile. There is still a subscription fee for the LastPass Premium service, which includes access to family password sharing, two-factor authentication methods like YubiKey and Sesame, encrypted file storage, fingerprint identification on desktop, priority customer support and an ad-free password vault. TechCrunch reports: Basically, LastPass is now charging only for enhanced features rather than convenient access. The company also earns revenue from its enterprise offerings. LastPass says that the change is motivated by a commitment to bringing password security to the masses. "Today's reality is that people's digital lives are increasingly in the cloud -- and inherently span countless personal and work devices. We believe that to truly benefit from the security and convenience of a password manager, it should be available whenever and wherever you need it," LastPass vice president Joe Siegrist said in a statement. "By offering LastPass for free across all your devices, we're making it that much easier for everyone to make good password habits the norm, while resetting the expectations of what a great password management experience should be in a multi-device world." But the pricing change might also be intended to lure users from other paid password management services. LogMeIn CEO Bill Wagner said on an earnings call last week that free users drive revenue for LastPass because they often convert to Premium services or serve as referrals for enterprise business opportunities.